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2020’S
The « Sustainable Development » years
2010s
A decade of innovations
2017
The « I am free » brand campaign returning to the traditional values, freedom while introducing young women walking to the streets of Paris and its fashion values with disregard.
2015
Nude Support Lingerie release:
« La lingerie à fleur de peau »
A product concept combining support and nude sensation.
2013
BB Cream tights release.
2012
Dim launched « Soft Touch », a new freedom for men: « Perfect support without tightening. Does not leave any marks.
2012
Dim launched Generous tights
to enhance curves!
2010
Dim launched Beauty Lift,
The first second-skin lingerie supporting the breasts.
3 actions: supports, recentres, uplifts.
2000s
Fashion and well-being decade
2009
Dim Body Touch: A real freedom!
Dim Body Touch are first tights with soft waistband which does not leave any marks on skin.
A Dim innonvation enhancing freedom.
« Product of the year award winner».
2007
Dim released a new innovation lingerie concept: a wireless bra which naturally shapes the breasts.
You are free!
2001
Dim releases Body Touch « The first seconde-skin supporting bra».
A new seamless lingerie concept softly shaping and covering the bust.
2001
Beautiful people: Lingerie as fashion accessory.
A new lingerie we can wear as outwear.
Dim girls are walking down the streets.
2001
Dim was the first brand to launch capsule collection with fashion designers: Paul & Joe and Isabel Marant.
These collaborations are part of the brand DNA.
1990s
Dim released Sublim, Up bras
and multipacks
1999
Cosmetics beauty:
Dim released a new generation of beauty and care tights.
1994
The Up bras
Dim has democratized and invented a new product concept:« Up bra is providing new breathe to your breasts».
1991
Les Pockets
Dim has invented modern and fashion multipacks with an innovative packaging combining seduction and cotton.
1991
Sublim, a new speech for women's legs.
A more sophisticated feminity: the sheer tights concept with a new elasthane fiber.
1990
Dim launched « Voile Lycra© » and introduced the sheer tights comeback.
« Merci » Ad Campaign
A « Glory to women»
advertising which stroke the end of 80s.
80s
Years of diversification
Dim launched DIAM'S, DIM UP and men’s underwear
1988
« Breasts coming-back »
1988
Dim begins with a new approach to tight body and takes part to femininity, the fashion of the time.
A revolutionary tights with lycra©, treasure of creativity and technology.
1987
Men’s underwear launch
Dim liberates men’s body. For the first the time, Men can be natural and free in underwear with specific black and white color code for more virility.
« Dim très mâle - Très bien ».
1980
Dim embodies « Complicity in relationship ».
70s
The decade of tights
and emancipation
1977
« DIM embodies complicity between mother and daughter ».
1971-1970
In each movie, Dim is representing freedom of spirit and body, both linked to freedom of movements which was very significant to the brand.
1970
The « ta ta tatatata » legendary melody is the signature of the brand. This music is played with the « Girl’s band ».
1958 - 1970
Brand’s roots
1969
The beginning of the « Saga Dim » - A new freedom with the « Girl’s band » representation.
1968
Tights revolution.
Dim tights are the symbol of freedom,
while accompanying women’s liberation and becoming a fashion accessory thanks to the miniskirt.
1965
Publicis and Marcel Bleustein-Blanchet meeting:
« The Bas Dimanche » became « DIM ».
1958
Bernard Giberstein was producing fancy and affordable seamless stockings: « The Bas Dimanche »
