Privacy Policy

DIM Brands International

Consumer Privacy Notice and Cookies

DIM Brands International is a socially responsible manufacturer and merchant of everyday basic clothing under the name of some of the biggest clothing brands in the world. In Europe, DIM Brands International, its affiliates or parent companies, owns and operates brands such as Playtex, DIM, Nur Die, Nur Der, and Lovable.

Responsible for the processing of personal data:
DIM France SAS 2 rue des Martinets
92500 Rueil-Malmaison

At DIM Brands International, we respect our customers ("visitors", "you", "your", "your") and recognize the importance of protecting the confidentiality and security of your information. This Notice on Consumer Confidentiality and Cookies ("The Notice") provides an overview of the practices of DIM Brands International, its subsidiaries, affiliates and associates (hereinafter "DBI", "we", "our "," Our ") relating to the collection, use and disclosure of personal data concerning consumers. Personal data is any information that can identify you as an individual, such as your name and contact information.

The term "consumer", "your" and "you" as used in this Notice, is intended to refer to the consumers of DBI and visitors to the Site. The Notice does not apply to or govern:

  • Our collection and use of information relating to purchases made at our retailers; or

  • Third-party companies (including, but not limited to, their websites, platforms, or applications) that we do not own or control. These sites may have their own privacy notices and terms and conditions that you should review.

DBI will endeavor to obtain your permission for the collection and use of your personal data when required by applicable laws. DBI respects your decisions regarding the collection and use of your personal data. You may change your consent at any time subject to applicable legal requirements and you may do so by clicking on the "unsubscribe" link included in a communication or by contacting DBI using the contact information provided in this Notice.

Data Collection

DBI will collect your information directly when you visit our website or use our other online services. We may also collect information from other sources available on the market, where permitted by law. Some examples of the information we can collect directly from you include:

  • Your name

  • Your details, such as your email address, your postal address, your landline or mobile number

  • Your IP address

If you choose not to provide your personal information to DBI, we may not be able to provide you with the products or services you have requested or to inform you about DBI products and offers.

In accordance with applicable law, DBI will collect information about you in a number of different ways, such as:

  • When you buy a product or register for a contest, promotion or newsletter / newsletter; or

  • When you visit and use our Sites; or

  • Through third parties such as our business partners or available commercial sources

We will only collect the information necessary to fulfill the objectives that were described to you when we asked you for this information. If you choose not to provide certain information, we may not be able to offer you the products or services you have requested or inform you about DBI products and offers.

In accordance with applicable law, the information that DBI collects about you may be combined to help us improve your user experience and to develop our products and services that may be of interest to you.

The Information You Provide

DBI will collect your information when you visit the Site. For example, you can provide this information when you purchase a product, subscribe to various services, such as electronic communications, online comments, or other user-created content, create a list of "Favorites" or other lists of products, enter contests, respond to a survey, or contact customer service. Below are some examples of information that we can collect directly from you:

  • Your name

  • Your details, such as your email address, your postal address, your landline or mobile number

  • Your birth date

  • Registering your call to our after-sales service team

  • Login information to your account on the website

  • Your credit card information or other forms of payment for purchases you make on the site

When we collect personal data directly from you, fields that are mandatory or optional will be clearly marked. If you do not wish to provide the required information in the required fields, we will not be able to process your request or order.

The information collected when you visit the DBI websites or use our other online services

DBI and service providers acting on our behalf use cookies, web beacons, Flash cookies (also known as shared local objects) and cookie technologies (collectively, "Cookies") to receive and store certain types of cookies. information whenever you view our promotions and advertisements or use our site. This information may include the pages you visit on our site, the Internet address from which you come, the type of browser / device / computer equipment you use, information about purchases and information about the checkout, search terms and location of the mobile device as well as the DBI emails you open.

You find more information about cookies and how you can control them  here.

Information collected from other sources

In accordance with applicable law, DBI may collect information about you from other sources, such as our business partners and commercially available sources. Examples of information that we may collect from other sources may be your name, contact information, such as your email address or postal address, your date of birth, market research or consumer data including behavior. purchase and all publicly available data or activities, such as blogs, videos, Internet displays, and other user-created content.

We may also obtain information via third parties. For example, some parts of the site may include features or widgets from various social networking platforms, such as Facebook, Google Plus, Twitter, Pinterest, Instagram, Tumblr, and YouTube (each of which is defined as a "platform"). form of social networks ") and we can allow you to register or connect to our site through a social media platform. These features use cookies to collect information about your IP address and the pages you viewed on our site. Your interactions with these features are governed by the terms of use and privacy policies of the companies providing them.


Using Your Data

We use the information you share about the products or services you have requested, to manage and improve our websites and the services we provide to you, as well as to provide you with information about other DBI products and offers. other offers from our business partners that we have carefully selected.

DBI uses the information it collects about you and your use of our site for a variety of reasons related to our business operations and as mentioned in this Notice, and we may combine information about you that we collect online , in our stores, through mobile applications and from third-party sources. You will find below some examples of use of your information:

Commercial Communications: To communicate with you for commercial reasons with your authorization or in accordance with the law in force:

  • By responding to your requests (including, for example, processing an order including the payment you have made for products that you have directly purchased from us, to participate in a lottery, to post a testimonial, a photo, a comment , a question or any other form of social sharing on our sites, to receive information or catalogs on the products via the publication on line, or to subscribe to our program by email);

  • Inviting you to participate in a market study;

  • By providing our visitors with all necessary notices and informing them of updates made to our Site;

  • By sending offers by email, announcements or newsletters to your email address (these emails can come from any of us working at DBI, including a DBI affiliate);

  • By sending you offers, announcements or newsletters by mail to the address you provided to us;

  • By contacting you (either by telephone or by sending an SMS or text message) to your mobile or home phone number that you have communicated to us in order to offer you information about our products, special offers or promotions;

  • By contacting you at the telephone number you provided us to complete a transaction that you started with us;

  • By allowing users to create an account on the site and log in using their credentials via a social networking platform;

  • By providing interactive apps or features on the site, such as product reviews or commercial communications and other information about our products, services and promotions;

  • By assigning promotions, surveys and discussion groups;

  • By providing local services including in your search results and other personalized content through the use of location information we obtained from your mobile device.

  • To offer you advertising messages that are particularly suited to your interests.

Resource monitoring: To control the use of DBI sites and resources and secure DBI premises, assets and information:

  • To understand how you use the site for internal research purposes and to improve the messages we send you about our products;

  • To improve the content, appearance and functionality of the site; and

  • To provide surveillance against theft and fraud.

Legal and regulatory compliance: Conduct assessments and audits of compliance and internal controls (performed by DBI and external audit service providers) and, to the extent provided by this Notice and applicable law, provide assistance to law enforcement authorities.


Sharing Your Data

DBI respects your privacy and, therefore, only shares your personal information in a limited number of cases. We may share your information with our trusted third parties who provide services on our behalf (such as taking orders or sending information about products or services that may be of interest to you). We may also share your information with business partners, carefully chosen by us, when we have your permission to do so, and when we must do so to fulfill a legal obligation to government authorities.

DBI respects your privacy and, therefore, only shares your personal information in a limited number of cases.

Within DBI

We may share your personal information with DBI for marketing and other administrative purposes in accordance with applicable law. If you do not wish to receive marketing information from DBI, you may use the "unsubscribe" link at the bottom of each email that we send to you or contact us using the contact information provided below.

With our third-party service providers

As a global organization, DBI relies on third-party service providers to perform a number of business transactions on its behalf. When we share your personal data with our third-party service providers, we will only share the information they need to provide the services we request and we require them to protect that information and not use it for any purpose. other purposes. For example, we may use the services for the following purposes:

  • Respond to your inquiries about products including payment processing and shipping management

  • Manage promotions or contests

  • Host our sites and send our emails or other communications

  • Analyze our data, sometimes in the same way as data from other sources, to send you communications

  • Conduct market research and analyze data to improve our products, services and sites

  • Purchase or manage advertising space on other websites or applications, or through the advertising content (such as text, illustrations, animations, videos, etc.) posted on those sites or applications in question, in the purpose of promoting our business and our current promotions. These advertising service providers may use cookies to collect non-identifiable information about your visits to the site. This non-identifiable information does not include your name, address, email address or other information that can directly identify you; but they can, in some cases, include your IP address. In addition to information about your visits to the site, our service providers may also use information about your visits to other websites to target advertisements for products and services that are available from us.

In the event that DBI or any of its subsidiaries are acquired, in whole or in part, by a third party, your information may be included as part of the transferred assets. Subject to the exceptions described below, DBI does not sell, rent or make available to any third party personal data collected on the site.

With our business partners who have been carefully selected

DBI often collaborates with business partners that it has carefully selected to offer joint promotions or products that may be of interest to you. To the extent permitted by applicable law, we will collect information about you with our business partners for the purpose of sending you promotional communications. For these programs, we will explicitly tell you when we collect your personal data that your information will be shared with our business partners that we have carefully selected and you will seek your permission to do so, in accordance with applicable law.

If you prefer not to receive these joint communications, you may unsubscribe by following the instructions provided in those communications or in this Policy.

Other situations in which your information can be shared

We may disclose your personal information if we believe it is necessary to protect and defend the rights and property of DBI, including for the purpose of enforcing our terms and conditions, or where the law and / or government authorities require.

We may share aggregated or anonymous information that does not identify you for DBI business purposes. For example, we may disclose the number of visitors to our websites. We may also share with our business partners aggregated or anonymous information that does not identify you for the commercial purposes of our business partners, in accordance with applicable law.

Content created by users

Some DBI sites allow users to publish their own content or to participate in blogs, etc. Any information you submit or post as user-generated content on DBI' websites will become publicly available information. We recommend that you exercise caution when deciding to make certain information public in these postings or posts. DBI can not prevent others from using this information in a manner that may violate this Notice, the law or your privacy or personal safety. DBI is not responsible for the consequences of this type of publication.

Transfer of information

As a global organization, your information may be transferred within the DBI organization located in a country that may be different from the one in which you live, or to our trusted third parties based in other countries so that they may process your information on our behalf. This may include the transfer of your information to the United States. By using this website or providing information to DBI, you authorize us to transfer your information in accordance with the terms of this Notice and the applicable Data Protection Act.


Protecting Your Data

DBI has put in place administrative, physical, and technical measures to protect your information against loss, unauthorized use, or modification. We will only retain your personal information for as long as necessary to fulfill the requirements stipulated in the collection of your information or as indicated in this Notice, unless a longer retention period is permitted or required by law in force.

DBI has put in place administrative, physical, and technical measures to protect your information against loss, unauthorized use, or modification. Your information is stored in a secure environment and access to your information is limited to prevent unauthorized access, unauthorized modification or misuse, and is limited only to employees or third parties working on our behalf or the principle of the need to know it.

DBI will retain your information for the period necessary to fulfill the requirements of this notice, unless a longer period of retention is required or permitted by law.


Your Rights and How to Contact Us

In accordance with the applicable law, you have the right to access, rectify and delete the information collected about you, as well as the right to oppose, for legitimate reasons, the processing of this information. You can also choose how DBI communicates with you.

DBI respects your right of how we can contact you. If you wish to stop receiving information from DBI, you can follow the unsubscribe instructions provided in any communication messages you receive. DBI will respect your wish to stop receiving promotional messages from us in accordance with your unsubscribe instructions. However, we may continue to send you messages about our services such as emails confirming your purchases on our websites. We may also keep your information for record-keeping purposes, for example, to ensure that we do not send certain types of messages that you have asked us to stop sending.

In accordance with the applicable law, you have the right to access, rectify and delete the information collected about you, as well as the right to oppose, for legitimate reasons, the processing of this information. To exercise these rights, please contact customer service.


Cookies and Other Technologies

DBI and our third-party service providers will use a variety of technologies such as cookies and web beacons to better understand how our sites are used, to personalize your experience, and to provide you with advertising and online content tailored to your interests. You can accept or reject cookies through your browser settings. By using our sites, you consent to us using cookies in accordance with this Notice. If you do not agree that we use cookies, you will need to configure your browser settings accordingly.

DBI uses cookies and other online technologies to support our websites and online services and to assist in the collection of data. Cookies are small text files that can only identify your device (eg computer, tablet, smartphone) but may also include other information.

By using our sites, you consent to us using cookies in accordance with this Notice. The cookies we emit are used for the purposes described in this Notice, depending on the choices you have made in your browser settings, which may be changed at any time. If you do not agree to us using cookies, you should configure your browser settings accordingly. If you disable the cookies we use, it is likely that this will affect your user experience when you use the website.

We may use cookies to adapt the offers and advertisements that you see according to the data associated with the navigation of your device on the site or on sites or services published by third parties on which we issue cookies. If you have previously chosen to provide DBI with your personal data, we may, at your discretion, collect the browsing data from your device and process the cookies we issue with your personal data to send you, for example, personalized advertising messages. which are specifically targeted to interest you personally. You can at any time ask to no longer receive advertising adapted to the navigation data of your device by contacting us directly for free or by using the link "unsubscribe" included in all correspondence by email that you can receive.

The cookies we issue

When you visit our site, we install cookies on your devices, at your discretion according to the choices you made in your browser settings, which will allow us to recognize the browser of your device during the session of cookies. The cookies we issue are used for the following purposes when you visit our site:

  • Compile statistics such as the volume of traffic and the use of several components of our sites (including articles, content and pages visited) to improve the functionality of our services

  • Adapt the layout of our website and display preferences (such as language, resolution, operating system) of your device when you visit our site according to the hardware and software of your device.

  • Store the information you have provided through forms on our websites (such as creating an account) or for the products, services or information you have selected on our website (such as the contents of your shopping cart. 'purchase)

  • Allow you access to limited or private areas on our site, such as your account, through identifiers or data that you have previously provided.

  • To implement security measures, such as asking you to sign in to content or served after you log out after a while.

Cookies issued by third parties

In addition to cookies installed by DBI when you visit our site, some third parties may also install cookies on your device. This is because they provide a service to DBI, such as site analysis or maintenance, or because our site contains content or advertising from such third parties. The issue and use of cookies by third parties are subject to the privacy policies of such third parties. We will communicate the purpose of the cookies we know so that you can make an informed decision about cookies.

Cookies issued by third parties may allow them, during the cookie session, to achieve the following objectives:

  • Count the number of times an advertising content is displayed and published via our advertising space

  • Identify the ads displayed and the number of users who clicked on each ad to perform statistics

  • Recognize your device when you browse other sites or services on which these advertisers or third parties issue these cookies and, where appropriate, adapt these sites and services or third-party advertisements they display.

Internet advertising

Internet advertising uses information about you to provide relevant and targeted advertising that is likely to interest you. Click here for more information on advertising tailored to your interests. These ads will appear on a DBI site or elsewhere on the Internet. You may limit your receipt of Internet advertising on websites or mobile apps by:

Operating systems on some mobile devices will limit the use of information used to provide Internet advertising in mobile apps. You can check the settings on your device to see if there are any such options that are available through your device's operating system. Please note: If you choose to unsubscribe from advertising tailored to your DBI interests, you may continue to view or receive advertising from us, but these advertisements may no longer be relevant.

How to control cookies

There are a number of options available that allow you to manage cookies on your device. You can change your browser settings on your device at any time, which will most likely affect your access to certain services that require the use of cookies. You may at any time express and modify your wishes regarding cookies by following the methods described below.

Consent to cookies

Cookies are important for the proper functioning of the site. We emit them to personalize your navigation and to adapt the content to your interests. We explain their usefulness and you leave the choice to activate them or not by going to our  privacy center

Saving a cookie on a device depends on the choice of the user and browser of the device that this user uses to make that choice. If you accept cookies on your device, they may be saved on your device, embedded in the pages you visit and temporarily stored in a dedicated place on your device. These cookies can only be read by the issuer.

Reject cookies

If you reject cookies on your device, or if you delete cookies that were previously stored, you may not be able to take advantage of a number of features that require cookies to browse certain areas of our site, such as the default language you have requested or the country where your device is connected to the Internet. We are not responsible for the consequences associated with the malfunction of our services due to our inability to record or read cookies that you have rejected or deleted and that are necessary to ensure the proper functioning of our services.

You can set your browser so that cookies are stored on your device or rejected either systematically or by the issuer. You can also configure your browser to give you the ability to accept or reject cookies, probably before the cookie is stored in your device.

Each browser is different and your ability to manage cookies is often described in the browser's Help menu. To help you, here are some additional tips we have prepared for you. Please note that this will not prevent ads from appearing on your device. This will only block technologies that adapt the ads to your browsing and interests.

Our sites also use Google Analytics to better understand how you interact with our site. To unsubscribe from Google Analytics, visit:

We also suggest you visit the following sites for more tips on how you can manage your browser settings:

If you have more than one person using your device, or if your device has multiple browsers, we can not guarantee that the services and advertisements on your device will be consistent with your use of this device and not that of another user of this device. When you share your device with others, it is your responsibility to configure your choices through your browser settings for your cookies.

Other technologies

In addition to cookies, we may use other technologies, such as web beacons and JavaScript, to help us activate features on our site. Our sites may also include plugins from social networks or other third parties, such as Facebook's "Like" button, in accordance with applicable law.

With your permission or if the law allows, these plugins can send information to the party that provided the plugin, even if you do not click on the plugin. The types of information that can be transmitted include your IP address, information about your browser and device, and the address of the web page you visit on our site.

Clicking, using, or loading plugins may also allow the placement, reading, and transmission of cookies on your device. These cookies may contain a unique identifier that has been assigned to you by the social network or the third party. The loading, functionality and use of the plugins are governed by the privacy policy and the terms and conditions of the party that provided the plugin.

Changes to this Notice

We may update this Privacy Notice by posting the updated version on our websites. We will send you reasonable notice of any changes to this documentation, but we recommend that you visit this page regularly to stay informed of how we may use the information we collect about you.


Last updated: December 2022