Our Story

2010s

A decade of innovations

 

2016

Dim launches Stay & Fit et 3D Flex. The freedom of movement combining to comfort.

2016

Dim celebrates 25 years of POCKETS :
« Make their heart melt in Pockets ».

Pockets - Producer: Frédéric Beigbeder

2015

Launching of Absolu Flex tights:
« Does not pleat, ndoes not slip.
Perfect support».

Nude Support - Producer: NEZ

2015

Nude Support Lingerie release:
« La lingerie à fleur de peau »
A product concept combining support and nude sensation.

2013

Diam's Action Fermeté
An innovative fabric for a better breasts tonicity.

2013

BB Cream tights release.

BB Cream - Producer: Carole Denis

2012

Dim launched « Soft Touch », a new freedom for men: « Perfect support without tightening. Does not leave any marks.

Soft Touch - Producer: Les Rojos
Generous - Producer: Jake Nava

2012

Dim launched Generous tights
to enhance curves!

2011

« Diam's, shaping is back! »
with new « lycra Beauty » fabric.

2010

Dim launched Beauty Lift,
The first second-skin lingerie supporting the breasts.
3 actions: supports, recentres, uplifts.

2000s

Fashion and well-being decade

 

2009

Dim Body Touch: A real freedom!
Dim Body Touch are first tights with soft waistband which does not leave any marks on skin.
A Dim innonvation enhancing freedom.
« Product of the year award winner».

Body Touch - Producer: Rachel et Fabrice Carazo

2007

Dim released a new innovation lingerie concept: a wireless bra which naturally shapes the breasts.
You are free!

2001

Dim releases Body Touch « The first seconde-skin supporting bra».
A new seamless lingerie concept softly shaping and covering the bust.


Body Touch - Producer: Jake Nava

2001

Beautiful people: Lingerie as fashion accessory.
A new lingerie we can wear as outwear.
Dim girls are walking down the streets.

Beautiful people - Producer: Banca Li

2001

Dim was the first brand to launch capsule collection with fashion designers: Paul & Joe and Isabel Marant.
These collaborations are part of the brand DNA.

1990s

Dim released Sublim, Up bras
and multipacks 

 

1999

Cosmetics beauty:
Dim released a new generation of beauty and care tights.

1995

Dim launched « Body Shaping » generation.
Diam's ventre plat
. The new slimming feeling.

1994

The Up bras
Dim has democratized and invented a new product concept:« Up bra is providing new breathe to your breasts».

Les soutiens-up - Producer: F Carazo

1991

Les Pockets
Dim has invented modern and fashion multipacks with an innovative packaging combining seduction and cotton.

1991

Sublim, a new speech for women's legs.
A more sophisticated feminity: the sheer tights concept with a new elasthane fiber.

Sublim - Producer: Peter Lindbergh
« La moto » - Producer: Claude Miller

1990

Dim launched « Voile Lycra© » and introduced the sheer tights comeback.

Sublim - Producer: Claude Miller

« Merci » Ad Campaign
A « Glory to women»
advertising which stroke the end of 80s.

80s

Years of diversification
Dim launched DIAM'S, DIM UP and men’s underwear

 

1988

« Breasts coming-back »

Dim moi tout - Photographe : Peter Lindbergh

1988

Dim begins with a new approach to tight body and takes part to femininity, the fashion of the time.
A revolutionary tights with lycra©, treasure of creativity and technology.

Collant lycra - Diam's l'habit de lumière
Producer: Jean Paul Goude

1987

Men’s underwear launch
Dim liberates men’s body. For the first the time, Men can be natural and free in underwear with specific black and white color code for more virility.
« Dim très mâle - Très bien ».

Dim très mal - très bien
Producer: Chico Bialas

1986

Dim launched Dim Up
These stockings stay up
« Freedom of movement and sexy effect! ».

1980

Dim embodies « Complicity in relationship ».

L'écrivain - Producer: Alain Franchet

70s

The decade of tights
and emancipation

 

1977

« DIM embodies complicity between mother and daughter ».

« Le serveur » - Producer: Ridley Scott

1971-1970

In each movie, Dim is representing freedom of spirit and body, both linked to freedom of movements which was very significant to the brand.

1970

The « ta ta tatatata » legendary melody is the signature of the brand. This music is played with the « Girl’s band ».

vidéo « Tatatata » - « Les slips de Dim » - Producer: William Klein

1958 - 1970

Brand’s roots

 

1969

The beginning of the « Saga Dim » - A new freedom with the « Girl’s band » representation.

« Bicyclettes » - Producer: Eric Lipman

1968

Tights revolution.
Dim tights are the symbol of freedom,
while accompanying women’s liberation and becoming a fashion accessory thanks to the miniskirt.

1965

Publicis and Marcel Bleustein-Blanchet meeting:
« The Bas Dimanche » became « DIM ».

« Les parisiennes »

1958

Bernard Giberstein was producing fancy and affordable seamless stockings: « The Bas Dimanche »

Tels quels de dim - Producer: Just Jaeckin